Despite an increase in the number of sales in the fourth quarter (Q4) of 2011, iPad market share was even decreased. In fact, predicted in 2015, this tablet will be overtaken IOS-based Android-based tablet. What??.. IPad Market Share Down, exceeded Tablet Android Year 2015.
Based on IDC reports, throughout Q4 2011, Apple managed to ship 15.4 million units iPad through the sales channels worldwide. This figure is up from 11.1 million units in Q3 2011. However, when viewed from the market share, iPad now controls only 54.7%, down from 61.5% in Q3 2011.
On the other hand, Android tablet market share figure rose to 44.6% in Q4 2011 from 32.3% in Q3 2011. The increase was contributed by his best-selling tablet Amazon Kindle Fire made a custom harness from the Android OS. Although marketed exclusively in the U.S. alone, costing U.S. $ 199 tablet is able to reap the total sales of 4.7 million units during Q4 2011.
Looking ahead, IDC predicts Android tablet will continue to be pushed up until it exceeds iPad market share in 2015. It is suspected to result from the spread of Android tablets are manufactured by different vendors with different variations and prices more affordable. In Indonesia, an Android tablet can be bought at a price of USD $ 100. Not to mention tablets cheap in countries like India and China.
In the meantime, if you see a tablet according to the manufacturer's market share, Apple is the only vendor with a lead tablet IOS 54.7% (equal to the market iPad). Amazon occupied the second position (16.8%), then successively Samsung (5.8%), Barnes & Noble (3.5%), and BlackBerry (0.7%).
Other data from the IDC report said the total number of tablets in the world of sales during the year 2011 reached 68.7 million units or more than the previous IDC estimates. Therefore, IDC correcting their predictions for 2012, from 87.7 million units to 106.1 million units of tablets will be sold during 2012.